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BRANDING
Lombardy administrations
the condominium as a community
THE TARGET
From Adriano Olivetti to Enrico Mattei, the challenge has been to define the identity of a historical reality in a context in which there is a tendency not to want to communicate one's personality.
Definition of a corporate identity with precise references, from Adriano Olivetti to Enrico Mattei, the vision of the condominium as a community of people and not as an impersonal and dehumanized object. The search for a graphic identity that was inspired by the Italian tradition of the 70s, from Bruno Munari to Giovanni Pintori, from Max Huber to Massimo Vignelli.
The result is a light but meaningful image, which stands out from a universe that is generally technical and not very empathetic.

Concept


Script

Mobile

Teaser
Managing
a condominium
means interacting with
a community of people
and taking care
to listen to them.
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