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BRANDING

Lombardy administrations
the condominium as a community

THE TARGET

From Adriano Olivetti to Enrico Mattei, the challenge has been to define the identity of a historical reality in a context in which there is a tendency not to want to communicate one's personality.

Definition of a corporate identity with precise references, from Adriano Olivetti to Enrico Mattei, the vision of the condominium as a community of people and not as an impersonal and dehumanized object. The search for a graphic identity that was inspired by the Italian tradition of the 70s, from Bruno Munari to Giovanni Pintori, from Max Huber to Massimo Vignelli.

The result is a light but meaningful image, which stands out from a universe that is generally technical and not very empathetic.

CUSTOMER

AMMINISTRAZIONI

LOMBARDI

SUPPORT

CONCEPT

CREATIVE DIRECTION

IDENTITY

BRANDING

AGENZIA

VISUAL AFFAIRS SRL

TAG

REAL ESTATE

ADMINISTRATION

CONDOMINIUM

BRAND IDENTITY

CORPORATE IDENTITY

WEBSITE

CREATIVITY

Lombardi Administrations Website Mockup

Concept

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Script

lombardi phone.gif

Mobile

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Teaser

Managing
a condominium
means interacting with
a community of people
and taking care
to listen to them.

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