OPINION CIATTI
VALUE SHAPES

THE TARGET

COMMUNICATE THE COMPANY'S VALUES THROUGH CARE IN THE PRODUCTION OF ITS PRODUCTS, DESIGN OF A SOCIAL VIDEO CAMPAIGN TO COMMUNICATE ITS BRAND IDENTITY.

Concept and production of a series of videos focusing on specific stages in the production of design objects, with the aim of communicating the company's values such as care, creativity, craftsmanship and design. The videos were designed in terms of structure and duration to be used as a promotional tool in social media campaigns, particularly on Facebook, Instagram and Pinterest.
The videos were also screened at the Opinion Ciatti stand during the Salone del Mobile in Milan.

​