PIRELLI
HISTORY OF PIRELLI

TELLING THE STORY OF PIRELLI THROUGH THE FOUNDATION'S MATERIALS TO HIGHLIGHT THE COMPANY'S VALUES THAT HAVE CHARACTERISED ITS 150 YEARS OF ACTIVITY.

The story of Pirelli has been told through the creation of an interactive website that allows the user to immerse themselves in the events that have accompanied this company over the course of 150 years. The challenge was to use historical material of different nature, from films to sketches of advertising campaigns, developing different techniques to make the entire story alive and engaging.